Capstone Project On Web & Social Media
Problem Given-
Suppose your customer is a mobile manufacturer based in the US,
which entered the market three years ago. As they are a new entrant in the sector,
they want to understand their competitors and preferences of their users so that
they can design their strategies accordingly.
They want to tweak the marketing strategies to add more value to their brand,
provide features to customers that add the most value, and close the demand-supply gap.
Their objective is to increase the market share as well as the brand value.
Assume that as a data analytics provider, you have been approached by this mobile phone manufacturer.
They want you to provide them with some major insights into the mobile phone industry
to help them achieve their objective. Their objective is to develop a new product optimally
and create some marketing strategies.
Business Objective
- Put the business insights that are useful for product development and marketing.
- Developing a sentiment classification engine.
Following steps taken to get the output.
Step 1: Data pre-processing
Step 2: EDA
Step 3: Text analytics
Step 4: Building a sentiment classification engine
With the help of online resources, I tried my level best to build up the model .
Starting from reading the data and model built up Please follow below the link.
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